Project Info
Project Description
Background:
The V Monologues, created by Eve Ensler and produced by YYP, was publicized by CBD who engaged in dynamic publicity, media placement, viral marketing, logistics support and talent services resulting in “sold-out” performances.
Objective: To publicize a star-studded nonprofit theatrical production without a budget for advertisement within one month
Program Elements:
Publicity: Development of promotional and pitch strategy, press releases, media advisories. Engaged a rigorous public relations campaign to interest local and national media.
Media Buying / Advertisement Placement:
Event Production: Managed logistics, credentials, entertainment and branded venue.
Marketing: Sponsorship activation, distributed sponsor materials, delivered branded items for gifting
Results:
- Garnered 115 online and print placements
- Procured national exposure to more than 1 million listeners on a nationally syndicated radio show during prime time
- Boasted a sold-out performances
