This series is intended for small business owners, independent publicists, nonprofit organizations, special events managers and individuals seeking ongoing media coverage for newsworthy topics. Mastering the art of pitching news stories takes skill. This survival guide provides information and advice for a novice publicist or seasoned public relations practitioner. Topics include: public relations, publicity, marketing, social media, sponsorship, branding, pitching stories to news media and moral and ethical behavior in public relations.
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Self Promote your business, product or brand. Includes templates for writing press releases, media alerts, talking points, backgrounders and other key documents to use when talking to news media and others. Take charge of product and service promotion by using this step by step guide to publicity, public relations, advertising and marketing. Includes templates for writing press releases, media alerts, talking points, backgrounders and other key documents to use when talking to news media and others. Delivers best practices on how to get media attention for your products or services. Part of the Good Girl’s Guide to Public Relations, Publicity and Marketing series.
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Marketing and Publicity strategy for the novice that are easy to understand and implement. Complete with a sample, realistic marketing plan and media templates. A Do It Yourself step by STEP Guide in making your brand sell and your consumers happy. Whether you own an nonprofit organization, consumer product, small business, mom and pop shop or a “side hustle” these tips are for you.
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